Joo Hwan Seo

Department of Marketing


Funger Hall, Suite 301
2001 G Street, NW, Duques Hall
Washington, D.C. 20052


Phone: (202) 994-8200



(Curriculum Vitae/ Personal page @ GW website)




Ph.D. in Marketing


Graduation Date:

January 2013


Dissertation Title:

"Essays on The effects of Marketing and R&D Capabilities in the Grocery Industries"


Research Interest:

  • Relationship Marketing theory and Strategy: Sales Incentives / Channel Relationship / Advertising
  • Empirical Modeling of Marketing Strategy
  • Marketing and Finance interface on Firm Performance
  • Social Media Effect
  • Management of Intellectual Property Innovation

Methodological Interest:

  • Quantile regression
  • Functional Coefficient
  • Bayesian Methods

Teaching Interest:

  • Marketing Management / Marketing Research/ Marketing Analytics
  • Marketing Strategy / Sales Management / E-Commerce