Joo Hwan Seo
Department of Marketing
Funger Hall, Suite 301
2001 G Street, NW, Duques Hall
Washington, D.C. 20052
Phone: (202) 994-8200
Email: joohwans@gwu.edu
Degrees:
Ph.D. in Marketing
Graduation Date:
January 2013
Dissertation Title:
"Essays on The effects of Marketing and R&D Capabilities in the Grocery Industries"
Research Interest:
- Relationship Marketing theory and Strategy: Sales Incentives / Channel Relationship / Advertising
- Empirical Modeling of Marketing Strategy
- Marketing and Finance interface on Firm Performance
- Social Media Effect
- Management of Intellectual Property Innovation
Methodological Interest:
- Quantile regression
- Functional Coefficient
- Bayesian Methods
Teaching Interest:
- Marketing Management / Marketing Research/ Marketing Analytics
- Marketing Strategy / Sales Management / E-Commerce