Working Papers
Joo Hwan Seo, Woonkyung Claire Song & Vanessa
Perry, ¡°How do marketing expenditures and innovation affect stock returns?¡±
[Abstract]
Status: Manuscript is being finalized for submission to Journal of Marketing.
Joo Hwan Seo & Bumsoo Kim, ¡°Does Competitiveness
matter? The market competitiveness affects the value of shelf space.¡± [Abstract]
Status: Manuscript
is being finalized for submission to Journal of Marketing Research.
Joo Hwan Seo, Ravi S. Achrol & Sung Y. Park,¡°The
Hidden Cost of Shelf Space.¡± [Abstract]
Status: Manuscript is
being finalized for submission to Marketing Science.
Publications
Mark Yi-Cheon Yim, Seung-Chul Yoo, Paul L. Sauer & Joo Hwan Seo. ¡°Hedonic
shopping motivation and co-shopper influence on utilitarian grocery shopping in
superstores.¡± [pdf]
Status: Accepted, Journal of the Academy of Marketing Science
Joo Hwan
Seo, Vanessa Perry, David
Tomczyk & George Solomon, ¡°Who Benefits Most? The Effects of Managerial Assistance on High- Versus Low-
Performing Small Businesses¡± [pdf]
Status: Forthcoming, Journal of Business Research, Available online 20 July 2012
Joo Hwan Seo, Sung Y. Park & Larry Yu. ¡°The Analysis of the Relationships of Korean Outbound Tourism Demands: Jeju Island and Three Destinations,¡± Tourism Management, 30(4), 530–543, 2009. (Top-tier Journal in Tourism Field, Impact Factor: 2.597 (5 year: 3.701)) [pdf]
Haiqi Li, Sung Y. Park, & Joo Hwan Seo. ¡°Quantile elasticity of international tourism demand for South Korea using the quantile autoregressive distributed lag model¡± Tourism Economics, 17(5), 997-1015, 2011. [pdf]
Work -In Progress
Joo Hwan Seo, Bumsoo Kim & Mark Yi-Cheon Yim, The Success of
Product Placement: Integrating the National Brand in POP [Abstract]
(Initial draft finished and 2012 AMA Winter Marketing Educators'
Conference, 2012).