Working Papers

Joo Hwan Seo, Woonkyung Claire Song & Vanessa Perry, ¡°How do marketing expenditures and innovation affect stock returns?¡± [Abstract]
Status: Manuscript is being finalized for submission to
Journal of Marketing.

Joo Hwan Seo & Bumsoo Kim, ¡°Does Competitiveness matter? The market competitiveness affects the value of shelf space.¡± [Abstract]
Status: Manuscript is being finalized for submission to
Journal of Marketing Research.

Joo Hwan Seo, Ravi S. Achrol & Sung Y. Park,¡°The Hidden Cost of Shelf Space.¡± [Abstract]
Status: Manuscript is being finalized for submission to Marketing Science.



 Mark Yi-Cheon Yim, Seung-Chul Yoo, Paul L. Sauer Joo Hwan Seo. ¡°Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores.¡± [pdf]
Status: Accepted, Journal of the Academy of Marketing Science

Joo Hwan Seo, Vanessa Perry, David Tomczyk & George Solomon, ¡°Who Benefits Most? The  Effects of  Managerial Assistance on High- Versus Low- Performing Small Businesses¡± [pdf]
Forthcoming, Journal of Business Research, Available online 20 July 2012

Joo Hwan Seo, Sung Y. Park & Larry Yu. ¡°The Analysis of the Relationships of Korean Outbound Tourism Demands: Jeju Island and Three Destinations,¡± Tourism Management, 30(4), 530–543, 2009. (Top-tier Journal in Tourism Field,  Impact Factor: 2.597 (5 year: 3.701)) [pdf]

Haiqi Li, Sung Y. Park, & Joo Hwan Seo. ¡°Quantile elasticity of international tourism demand for South Korea using the quantile autoregressive distributed lag model¡± Tourism Economics, 17(5), 997-1015, 2011. [pdf]


Work -In Progress

Joo Hwan Seo, Bumsoo Kim & Mark Yi-Cheon Yim, The Success of Product Placement: Integrating the National Brand in POP  [Abstract]
(Initial draft finished and 2012 AMA Winter Marketing Educators' Conference,  2012).